The iWorker Project is a new BFA research project supported by Mastercard Foundation under its Young Africa Works strategy. I led the branding of the project, designing the logo as well as the UI/UX for the iWorker project website, now live at this link.
iWorkers are digitally-connected workers with smartphones: gig workers, eLancers, e-commerce merchants or sellers. By 2030, there may be as many as 88 million young iWorkers in Africa alone.
The website will also host a series of interactive tools to deepen the users understanding of the iWorker concept. One such tool is the iWorker Projection Tool which will help users estimate how many iWorkers could potentially emerge in their chosen country by 2030. Try the tool at this link.
Conceptualized, shot and edited a short introduction video to the project as well as three interviews with iWorkers to contextualize the concept the of the iWorker and localize it real beneficiaries of digital commerce. View more videos here.